What is a marketing process?

A marketing process is a strategic plan to help a company set and meet its financial goals. Following the process allows a business to: The marketing process is a step-by-step guideline for an organization's marketing efforts. Here are the six steps of the marketing process: 1. Clarify the mission, vision and objectives

What is a marketing process & why is it important?

The marketing process, in simplest words, involves everything from need identification to customers’ satisfaction. It also includes a different string of actions and reactions, while the ultimate goal is customer satisfaction. Basically, the seller tries to satisfy the customers by offering value and capturing value from them as well.

What is a strategic marketing process?

A strategic marketing process helps you: In other words, you can drive greater customer value, loyalty, and sales. While working through the process takes time, it’s worth the effort. Don’t sweat it if you’ve never used a marketing process before. We’ll walk you through it in five straightforward steps. 1.